Norco began as Northern Cycle Industries in 1964 – in a chicken coop - and those grassroots have kept us connected to what matters most ever since.

We’ve evolved over the years, but our hard work, passion and commitment to innovation has always been how we get things done.

When we discover a new trail that we love, or we see an opportunity to make a ride better, we challenge ourselves to figure out how to improve what we do. Sometimes, we even invent a whole new way to do it.


Our history and our legacy are sacred, but the future defines the products we create.

The mountains that surround us are hard-wired into our DNA. The trails carved into them by explorers, builders and Mother Nature herself are, and always will be, the ultimate inspiration for the character and performance of every bike we build.

NORCO - Download Catalogue


Intricate Swiss engineering is a given when you’re talking about BMC Switzerland. This premium approach to bikes goes back to 1994, when we began in Grenchen, Switzerland, where we’re still housed today. With just 120 employees and three global offices, you could be surprised at the extent of our innovation. Our in-house Impec Lab is the beating heart of our research and development thanks to some of the brightest minds in the industry keeping us at the cutting edge of design. After extensive development, our collection naturally becomes the choice of the world’s top athletes, who go on to win such races as the Tour de France, Team Time Trials, World Championships of various disciplines, and numerous Ironman Championships. The sport of cycling is evolving at a breakneck speed – and we at the front of the bunch, pushing the pace.

BMC (Bike Manufacturing Company)


Founded in 1972, Europe’s largest bicycle brand, MERIDA bikes, are designed in Germany and manufactured using state of the art technology at MERIDA's global head office and manufacturing facility in Taiwan.


Our Stuttgart based R&D team are constantly developing the next generation of bikes. With state-of-the-art in-house test labs, extensive workshops and many hours of riding, they create, test and refine new frame concepts. Our designers work in close cooperation with our pro athletes who push our products to the highest limits in some of the most demanding conditions.

Made in Taiwan

MERIDA has been building bikes for over 45 years. Our Core principle of building high quality, high performance bikes styles of riding still remains true.

A great line – up of MERIDA bikes are available in Australia including ebikes, Mountain Bikes, Commuter bikes, Triathlon bikes, Women’s bikes, Kids bikes, Aero Bikes, Track bikes, Flat bar road bikes, Hybrid Bikes, and more.

MERIDA  - Catalogue Download


Verde means green. To us, green means fresh, new, and always changing. We started Verde in 2007 to create a simple, yet exciting brand of bikes that are clean, classic, and make BMX a better experience. We aspire to build something better again and again.

Since 2007, Verde has pushed the limits of what BMX bikes look like. We built bikes in small batches allowing us to focus on details not possible in mass production. Investment cast head tubes, ED plated colored spokes, the first complete bike frames with an integrated Pivotal post, and a color story like none other. When the rest of BMX goes black, Verde stays true to its name. A wide array of colors separate Verde from the crowd.

Often imitated. Never duplicated. Only our bikes truly look (and ride) like a Verde.

Thanks for joining us on our journey.

Verde - Download Catalogue


Based in Alicante Spain in a great cycling atmosphere, at Mondraker we are a performance focused, innovative Mountain Bike brand and first and foremost we are very passionate about bicycles. Since 2001 we think outside the box, design and manufacture the bikes we want to ride with distinctive look and proprietary technologies such as Zero Suspension System, Stealth aluminum construction and unique, original and award winning Forward Geometry. From the groundbreaking Podium Carbon XC race bike, to the World Cup winning Summum Carbon downhill race bike we make exceptional bicycles with incredible world-class performance that live up to its hype.

MONDRAKER - Catalogue Download